Bookshorts

I was listening to CBC's Words at Large podcast this past evening and learned about a little website named Bookshorts. It is a website involved in the creation of "book trailers".
What is a BookShort?
Short films based on books -- averaging 3 to 5 minutes, released with a suite of behind-the-scenes screen features about the book, author, and filmmakers. They are broadcast on television, the Internet, in bookstores, festivals, live events.
I love movie trailers and they are quite easy to digest (after a lifetime of television and movies, how could they not be) but book trailers? Are we ready for these? How could they not succeed? How are they going to get people reading? I question whether or not they work - but maybe I will check out some and see what they are all about.
Thoughts?
Tags: bookshorts, reading, books, short films





